Linoff, Gordon S. <br/><br/>
Data mining techniques : for marketing, sales, and customer support 
by Gordon S. Linoff and Michael J. A. Berry 
 - 3rd ed. 
 - Hoboken:   John Wiley and Sons Ltd.  2011 
 - xl, 847p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>artificial neural networks<br/>attrition model<br/>business<br/>business goals<br/>case study<br/>chi-square test<br/>classic statistical techniques<br/>clusters<br/>communication channel<br/>cross-selling<br/>customer acquisition<br/>customer lifecycle<br/>customer relationship management<br/>data mining<br/>data mining methodology<br/>data processing<br/>data warehousing<br/>decision trees<br/>direct marketing campaigns<br/>histograms<br/>hypothesis tesing<br/>k-medians<br/>linear regression<br/>market basket<br/>marketing<br/>MBR<br/>network topologies<br/>prediction models<br/>profiling models<br/>retention<br/>social marketing<br/>time series<br/>variance standards daviation
<br/><br/><label>Dewey Class. No.: </label>658.802  / LIN