Morgan, John <br/><br/>
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition 
by John Morgan 
 - New Jersey:   John Wiley and Sons  2012 
 - xiv, 210p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788126536177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand framework<br/>branding<br/>celebrity currency<br/>creation story<br/>hidden brand advocates<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOR