TY  - BOOK
AU  - Morgan, John
TI  - Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition
SN  - 9788126536177
U1  - 658.827 
PY  - 2012///
CY  - New Jersey: 
PB  - John Wiley and Sons
KW  - brand framework
KW  - branding
KW  - celebrity currency
KW  - creation story
KW  - hidden brand advocates
KW  - marketing
ER  -