Champniss, Guy <br/><br/>
Brand valued : how socially valued brands hold the key to a sustainable future and business success 
by Guy Champniss and Fernando Rodes Vila 
 - New Delhi:   Times Group Books  2011 
 - xxiv, 290p., notes, ind.  23 cm x 15 cm 
 - Times Business Series .
<br/><br/><label>ISBN: </label>9788126536214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>business and economic<br/>marketing<br/>social capital<br/>social equity brands<br/>social responsibility of business
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHA