Kotler, Philip <br/><br/>
Good works : marketing and corporate initiatives that build a better world-- and the bottom line 
by Philip Kotler, David Hessekiel and Nancy Lee 
 - New Jersey:   John Wiley and Sons, Inc.  2012 
 - vi, 282p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788126536665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>corporate philanthropy<br/>marketing<br/>marketing driven initiatives<br/>non profit and public sector agencies<br/>relationship marketing<br/>social aspects<br/>social responsibility of business<br/>social responsible business
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT