Hasen, Jeff <br/><br/>
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices 
by Jeff Hasen 
 - New Delhi:   Times Group Books  2012 
 - xvii, 206p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788126536696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>behaviour change<br/>cell phone advertising<br/>consumer<br/>customer<br/>hipcricket<br/>internet marketing<br/>mobile commerce<br/>telemarketing<br/>trends
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAS