TY  - BOOK
AU  - Hasen, Jeff
TI  - Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
SN  - 9788126536696
U1  - 658.8 
PY  - 2012///
CY  - New Delhi: 
PB  - Times Group Books
KW  - behaviour change
KW  - cell phone advertising
KW  - consumer
KW  - customer
KW  - hipcricket
KW  - internet marketing
KW  - mobile commerce
KW  - telemarketing
KW  - trends
ER  -