TY  - BOOK
AU  - Kotler, Philip
AU  - Kotler, Milton
TI  - Market your way to Growth: 8 Ways to Win
SN  - 9788126540365
U1  - 658.802 
PY  - 2013///
CY  - New Delhi: 
PB  - Wiley India Pvt.Ltd
KW  - brand
KW  - customer relations
KW  - customers and stakeholders
KW  - international expansion
KW  - joint venture
KW  - management
KW  - market share
KW  - marketing
KW  - mergers
KW  - new products
KW  - partnering
KW  - relationship marketing
KW  - services
KW  - social responsibility
ER  -