TY - BOOK AU - Garner, Rob TI - Search and social : the definitive guide to real-time content marketing SN - 9788126542505 U1 - 658.872 PY - 2013/// CY - New Delhi: PB - Wiley India Pvt. Ltd KW - content marketing strategy KW - content strategy KW - creating effective KW - internet marketing KW - market research KW - metrics and measurement KW - real - time publishing KW - social media KW - social media management KW - social network platforms KW - understanding search ER -