Competitive intelligence for dummies
by Jim Underwood
- Hoboken: John Wiley and Sons Ltd. 2013
- xiv, 362p., ind. 24 cm x 18 cm
9788126543977
analysis techniques applying advanced intelligence business intelligence communicating competitive competitor customer service delphi panels forcasting industry trends human intelligence indexing data information advantage legal and ethical issues marketing mesuring value monitoring social media network salesperson scouring web tracking speech patterns