Big data, big analytics : emerging business intelligence and analytic trends for today's businesses - Minelli, Michael; Chambers, Michele; Dhiraj, Ambiga (Hoboken: John Wiley and Sons Ltd., 2013)
Keywords: advertising big data; business analytics; business intelligence; business intelligence; data mining; data privacy ethics; data processing; data processing; data scientist; digital marketing; health care; information management; information technology; open source software; strategic planning; system analysis; wider variety data; management information systems