TY - BOOK AU - Siegel, Eric TI - Predictive analytics : the power to predict who will click, buy, lie, or die SN - 9788126547999 U1 - 303.49 PY - 2014/// CY - New Delhi: PB - Wiley India Pvt. Ltd. KW - data effect KW - ecconomic forecasting KW - ensemble effect KW - forecasting KW - human behavior KW - machine learns KW - persuasion numbers KW - prediction KW - psychology KW - responsibity KW - social prediction KW - social sciences ER -