Lea-Greenwood, Gaynor <br/><br/>
Fashion marketing communications 
by Gaynor Lea-Greenwood 
 - Chichester:   John Wiley and Sons, Ltd  2014 
 - xi, 203p., ref., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788126548408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>assessing and effectiveness<br/>business communication<br/>career opportunities<br/>celebrity<br/>communication in marketing<br/>consumer behaviour reviewed<br/>direct marketing<br/>fashion merchandising<br/>future directions<br/>international fashion marketing communications<br/>marketing strategy<br/>personal selling<br/>power of magazines<br/>public relations<br/>regulatory frameworks<br/>retail fashion store environment<br/>rich media and infotainment<br/>role of public relations<br/>tools and media channels<br/>trade marketing<br/>visual merchandising
<br/><br/><label>Dewey Class. No.: </label>391.00688  / LEA