Winston, Wayne L. <br/><br/>
Marketing analytics : data-driven techniques with Microsoft Excel 
by Wayne L. Winston 
 - New Delhi:   Wiley India Pvt. Ltd.  2014 
 - xxx, 690p., ind.  23 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788126548620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>customers<br/>data processing<br/>electronic spreadsheets<br/>forecasting<br/>internet<br/>logistic<br/>market segmentation<br/>marketing research<br/>microsoft excel<br/>pricing<br/>retailing<br/>social marketing
<br/><br/><label>Dewey Class. No.: </label>688.80072  / WIN