TY - BOOK AU - Bari, Anasse AU - Chaouchi, Mohamed AU - Jung, Tommy TI - Predictive analytics for dummies SN - 9788126548965 U1 - 658.056312 PY - 2014/// CY - New Delhi: PB - Wiley India Pvt. Ltd. KW - building predictive model KW - comlexities data KW - data classification KW - data mining KW - data processing KW - exploring data KW - identifying similarities data KW - incorporating algorithms KW - management KW - mathematical models KW - online marketing KW - predictive analytics KW - retail ER -