Yohn, Denise Lee <br/><br/>
What great brands do : the seven brand-building principles that separate the best from the rest 
by Denise Lee Yohn 
 - New Delhi:   Wiley India Pvt. Ltd.  2014 
 - vii, 262p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788126550227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand as business<br/>brand name products<br/>branding<br/>customers<br/>great brands<br/>marketing<br/>selling products<br/>sweat small stuff<br/>trends
<br/><br/><label>Dewey Class. No.: </label>658.827  / YOH