Yarrow, Kit <br/><br/>
Decoding the new consumer mind : how and why we shop and buy 
by Kit Yarrow, foreword by Paco Underhill 
 - Hoboken:   John Wiley and Sons Ltd.  2014 
 - x, 214p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788126550258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>consumption<br/>economics<br/>intensified emotions<br/>intensity<br/>involvement<br/>isolation and individualism<br/>new consumer mind<br/>psychological aspects<br/>psychology<br/>real deal<br/>rewired brains<br/>technovation
<br/><br/><label>Dewey Class. No.: </label>339.47019  / YAR