Tanner, John F. <br/><br/>
Analytics and dynamic customer strategy : big profits from big data 
by John F. Tanner 
 - New Delhi:   Wiley India Pvt Ltd  2014 
 - xviii, 235p., ind.  23 cm x 15 cm. 
<br/><br/><label>ISBN: </label>9788126551613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>big data<br/>customer relations<br/>relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.334  / TAN