TY  - BOOK
AU  - Tanner, John F.
TI  - Analytics and dynamic customer strategy : big profits from big data
SN  - 9788126551613
U1  - 658.334 
PY  - 2014///
CY  - New Delhi: 
PB  - Wiley India Pvt Ltd
KW  - big data
KW  - customer relations
KW  - relationship marketing
ER  -