TY  - BOOK
AU  - Heller, Robert
TI  - The naked market : marketing methods for the 80s
SN  - 0283990120
U1  - 658.8 
PY  - 1984///
CY  - London: 
PB  - Sidgwick and Jackson
KW  - diversity
KW  - economics
KW  - growth
KW  - identity
KW  - marketing
KW  - products
KW  - success in business
ER  -