Scott, David Meerman <br/><br/>
The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
by David Meerman Scott 
 - 5th ed. 
 - Hoboken:    John Wiley and Sons  2016 
 - xxi, 458p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788126560042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>blogging<br/>blogs<br/>business<br/>buyers<br/>going viral<br/>harnesting<br/>internet marketing<br/>marketing management<br/>media<br/>mobile marketing<br/>new rules<br/>news releases<br/>newsroom<br/>old rules<br/>online marketing<br/>podcasting<br/>public relations<br/>real time<br/>search marketing<br/>social networking<br/>web based communications
<br/><br/><label>Dewey Class. No.: </label>658.872  / SCO