TY  - BOOK
AU  - Heller, Robert
TI  - The naked Market : marketing methods for the 80s
SN  - 0283992565
U1  - 658.8 
PY  - 1986///
CY  - London: 
PB  - Sidgwick & Jackson
KW  - diversity
KW  - economics
KW  - focus
KW  - growth
KW  - identity
KW  - products
ER  -