Wind, Yoram <br/><br/>
Beyond advertising : creating value through all customer touchpoints 
by Yoram Wind and Catharine Hays 
 - New Delhi:   Wiley  2016 
 - xxiv, , 261p., app., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788126563418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>communication in marketing<br/>customer relations<br/>future<br/>global movement<br/>motivation<br/>new model
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIN