Marketing research : international student version 
by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day 
 - 11th ed. 
 - New Delhi:   John Wiley and Sons Inc  2016 
 - xiv, 647p., app., glos., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>9788126563531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand customer<br/>global innovation<br/>public policy
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR