Dodson, Ian The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns by Ian Dodson - New Delhi: Wiley India Pvt. Ltd 2017 - viii, 385p., glos., ind. 25 cm x 18 cm ISBN: 9788126564408 Subjects--Topical Terms: internet marketingstrategic planning Dewey Class. No.: 658.872 / DOD