Park, C. Whan <br/><br/>
Brand admiration : building a business people love 
by C. Whan Park, Deborah J MacInnis and Andreas B Eisingerich 
 - New Delhi:   Wiley India  2016 
 - xvii, 270p, ref., note., ind.  23 cm x 15 cm. 
<br/><br/><label>ISBN: </label>9788126565856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>decision making<br/>marketing<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAR