TY  - BOOK
AU  - Park, C. Whan
AU  - Eisingerich, Andreas B.
AU  - MacInnis, Deborah J.
TI  - Brand admiration : building a business people love
SN  - 9788126565856
U1  - 658.827 
PY  - 2016///
CY  - New Delhi: 
PB  - Wiley India
KW  - branding
KW  - decision making
KW  - marketing
KW  - strategic planning
ER  -