TY  - BOOK
AU  - Chorianopoulos, Antonios
TI  - Effective CRM using predictive analytics
SN  - 9788126567331
U1  - 658.812 
PY  - 2017///
CY  - New Delhi: 
PB  - John Wiley and Sons
KW  - computer programs
KW  - Customer relations-management
KW  - data mining
KW  - data processing
ER  -