Marketing research 
by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day 
 - 1st ed. 
 - New Delhi:   Wiley India  2019 
 - xvii, 610p., glo., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>9788126577125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>data analysis<br/>data collection<br/>marketing intelligence<br/>marketing research<br/>nature and scope
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR