Basrur, Tanaz <br/><br/>
The art successful event management 
by Tanaz Basrur 
 - New York:   Rupa and Co.  2007 
 - xxii, 290p., ref.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>9788129110633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising through different media<br/>brand building<br/>budgeting<br/>case studies<br/>event planning and management<br/>event production<br/>marketing and strategic planning<br/>measuring event performance<br/>strategic growth<br/>television
<br/><br/><label>Dewey Class. No.: </label>658  / BAS