TY  - BOOK
AU  - Basrur, Tanaz
TI  - The art successful event management
SN  - 9788129110633
U1  - 658 
PY  - 2007///
CY  - New York: 
PB  - Rupa and Co.
KW  - advertising through different media
KW  - brand building
KW  - budgeting
KW  - case studies
KW  - event planning and management
KW  - event production
KW  - marketing and strategic planning
KW  - measuring event performance
KW  - strategic growth
KW  - television
ER  -