Channon, Charles (ed.) <br/><br/>
Advertising works 4: papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1986 

 - London:   Cassell Educational House  1987 
 - xviii, 302p., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>0304313939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>established consumer goods services<br/>new consumer goods services<br/>small budgets<br/>special
<br/><br/><label>Dewey Class. No.: </label>659.111  / ADV