TY  - BOOK
AU  - Mehrotra, Vivek
TI  - Why my horse doesn't drink : learn to motivate people around you
SN  - 9788130900964
U1  - 658.314 
PY  - 2005///
CY  - New Delhi: 
PB  - Viva Books Private Limited
KW  - behaviour modification
KW  - behaviour shaping
KW  - case studies
KW  - characteristics
KW  - contemporary theories
KW  - criticism
KW  - demotivate
KW  - early theories of motivation
KW  - essence of motivational theories
KW  - inappropriate communication
KW  - need setisfaction
KW  - signal of motivational problems
KW  - some myths
ER  -