TY  - BOOK
AU  - Lewis, Elen
TI  - IKEA : a brand for all the people
T2  - Great brand stories
SN  - 9788130907819
U1  - 658.827 
PY  - 2009///
CY  - New Delhi: 
PB  - Viva Books
KW  - brand
KW  - branding
KW  - dealer
KW  - democratic design
KW  - furniture
KW  - Ingvar Kamprad
KW  - innovative materials
ER  -