Rijkens, Rein <br/><br/>
European advertising strategies : the profiles and strategies of multinational companies operating in Europe 
by Rein Rijkens 
 - London:   Cassell  1992 
 - xiv, 209p.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0304328138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising strategies<br/>Apple computer<br/>Club Mediterranee<br/>Colgate toothpaste<br/>Europe advertising<br/>KLM Royal Dutch Airline<br/>Levi's<br/>Lux Toilet Soap<br/>Marlboro<br/>Martini and Rossi<br/>Mercedes-Benz Commercial vehicles<br/>Miele<br/>Nescafe<br/>Philishave<br/>Seiko<br/>Unilever
<br/><br/><label>Dewey Class. No.: </label>659.1094  / RIJ