TY  - BOOK
AU  - Rijkens, Rein
TI  - European advertising strategies : the profiles and strategies of multinational companies operating in Europe
SN  - 0304328138
U1  - 659.1094 
PY  - 1992///
CY  - London: 
PB  - Cassell
KW  - advertising strategies
KW  - Apple computer
KW  - Club Mediterranee
KW  - Colgate toothpaste
KW  - Europe advertising
KW  - KLM Royal Dutch Airline
KW  - Levi's
KW  - Lux Toilet Soap
KW  - Marlboro
KW  - Martini and Rossi
KW  - Mercedes-Benz Commercial vehicles
KW  - Miele
KW  - Nescafe
KW  - Philishave
KW  - Seiko
KW  - Unilever
ER  -