Cone, Steve <br/><br/>
Powerlines : words that sell brands, grip fans, and sometimes change history 
by Steve Cone 
 - New Delhi:   Viva Books Private Limited  2009 
 - xviii, 251p., notes, bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788130911267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brands<br/>cultures<br/>history<br/>marketing campaign<br/>radio<br/>television
<br/><br/><label>Dewey Class. No.: </label>658.8  / CON