TY  - BOOK
AU  - Cone, Steve
TI  - Powerlines : words that sell brands, grip fans, and sometimes change history
SN  - 9788130911267
U1  - 658.8 
PY  - 2009///
CY  - New Delhi: 
PB  - Viva Books Private Limited
KW  - brands
KW  - cultures
KW  - history
KW  - marketing campaign
KW  - radio
KW  - television
ER  -