Maitland, Iain <br/><br/>
How to plan radio advertising 
by Iain Maitland 
 - London:   Cassell  1996 
 - x, 148p., app., glos., ind.  15 cm x 17 cm 
<br/><br/><label>ISBN: </label>0304334294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>budget<br/>campaign<br/>composing advertisements<br/>planning<br/>radio<br/>radio station type<br/>understandin marketplace
<br/><br/><label>Dewey Class. No.: </label>659.142  / MAI