Shajahan, S. <br/><br/>
Strtegic marketing : text and cases, the Indian perspective (with CD) 
by S. Shajahan 
 - New Delhi:   Viva Books  2010 
 - xi, 575p., app., bib.   24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788130912691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business strategy<br/>customer analysis<br/>marketing<br/>strategic market management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA