TY  - BOOK
AU  - Shajahan, S.
TI  - Strtegic marketing : text and cases, the Indian perspective (with CD)
SN  - 9788130912691
U1  - 658.8 
PY  - 2010///
CY  - New Delhi: 
PB  - Viva Books
KW  - business strategy
KW  - customer analysis
KW  - marketing
KW  - strategic market management
ER  -