TY  - BOOK
AU  - Mura, Jeff Della
TI  - The marketing toolkit : bite-sized wisdom - perfect for busy people who would sooner be succeeding, not reading
SN  - 9788130914572
U1  - 658.8 
PY  - 2010///
CY  - New Delhi: 
PB  - Viva Books
KW  - brand
KW  - management
KW  - marketing
KW  - sales and communication
ER  -