Kaul, Subhashini <br/><br/>
Experiential marketing : myths and realities 
by Subhashini Kaul 
 - New Delhi:   Viva Books Private Limited  2010 
 - vi,108p.  21cm x 14cm 
<br/><br/><label>ISBN: </label>9788130914756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumers as co producers<br/>experiential new oferings<br/>experiential organizations<br/>historical knowledge of experiential marketing<br/>myths surrounding experiential marketing<br/>scope and nature of experiential marketing<br/>turning to experiential marketing<br/>understanding the experiential consumer
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAU