TY  - BOOK
AU  - Kaul, Subhashini
TI  - Experiential marketing : myths and realities
SN  - 9788130914756
U1  - 658.8 
PY  - 2010///
CY  - New Delhi: 
PB  - Viva Books Private Limited
KW  - consumers as co producers
KW  - experiential new oferings
KW  - experiential organizations
KW  - historical knowledge of experiential marketing
KW  - myths surrounding experiential marketing
KW  - scope and nature of experiential marketing
KW  - turning to experiential marketing
KW  - understanding the experiential consumer
ER  -