Cooper, Alan (ed.) <br/><br/>
How to plan advertising 

 - 2nd ed. 
 - London:   Cassell  1997 
 - xvii, 202p., notes, ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>03047014322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>account planning<br/>campaign evaluation<br/>communication in indusries<br/>creative brifes and briefing<br/>creativity requirements<br/>development research<br/>media planning<br/>planning context<br/>roles of advertising<br/>strategic development
<br/><br/><label>Dewey Class. No.: </label>659.1  / HOW