TY  - BOOK
AU  - Gallardo, Luis
TI  - Building brands : strategy and tactics
SN  - 9788130926834
U1  - 658.827 
PY  - 2014///
CY  - New Delhi: 
PB  - Viva Books Pvt. Ltd.
KW  - brand
KW  - building strong relationships
KW  - holistic way
KW  - reason
KW  - reputation
KW  - resilience
KW  - revenues
KW  - rousers
KW  - strategy
KW  - turbulent times
KW  - value at work
ER  -