Roman, Kenneth <br/><br/>
The new how to advertise 
by Kenneth Roman and Jane Maas 
 - New York:   St. Marti's Press  1992 
 - xii, 193p., gols., ind.  21 cm 14 cm 
<br/><br/><label>ISBN: </label>0312077890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>agency relations<br/>brand building strategy<br/>brochures<br/>campaigns<br/>direct marketing<br/>global brands<br/>media strategies tactics<br/>print<br/>promotion<br/>radio<br/>research<br/>sales prices<br/>success<br/>target marketing<br/>television<br/>truth ethics
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROM