Michael, Alex <br/><br/>
Mobile marketing : achieving competitive advantage through wireless technology 
by Alex Michael and Ben Salter 
 - New Delhi:   Elsevier India Pvt. Ltd.  2007 
 - xi, 237p., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788131209890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>adult contact<br/>advertising models<br/>brand awareness<br/>budgeting and planning<br/>case studies<br/>communication in marketing<br/>M commerce<br/>market leadership<br/>mobile generations<br/>mobile spam<br/>SMS promotion<br/>target marketing<br/>telemarketing<br/>WAP and mobile internet<br/>wireless revolution<br/>wireless technology
<br/><br/><label>Dewey Class. No.: </label>658.872  / MIC