TY  - BOOK
AU  - Michael, Alex
AU  - Salter, Ben
TI  - Mobile marketing : achieving competitive advantage through wireless technology
SN  - 9788131209890
U1  - 658.872 
PY  - 2007///
CY  - New Delhi: 
PB  - Elsevier India Pvt. Ltd.
KW  - adult contact
KW  - advertising models
KW  - brand awareness
KW  - budgeting and planning
KW  - case studies
KW  - communication in marketing
KW  - M commerce
KW  - market leadership
KW  - mobile generations
KW  - mobile spam
KW  - SMS promotion
KW  - target marketing
KW  - telemarketing
KW  - WAP and mobile internet
KW  - wireless revolution
KW  - wireless technology
ER  -