Chaudhri, Arjun <br/><br/>
Emotion and reason in consumer behaviour 
by Arjun Chaudhri 
 - New Delhi:   Elsevier India Private Limited  2006 
 - xv, 165p., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788131211090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitude formation<br/>consumer behavior<br/>involement<br/>learning theories<br/>psychological aspects<br/>risk<br/>trust and commitment<br/>value
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CHA